I read a few different articles about Big Data but the one that stuck out to me was from InformationWeek by Michael Fitzgerald called “Big Data’s Bad Manners Spell Trouble.” The article talks about how companies might use the data they collect from consumers in ways they didn’t intend to use them or in ways they didn’t tell the consumers about. It goes on to talk about how “93% of consumers are unhappy at the idea of companies using data they collected in one context for another purpose.” I know that I personally am worried that companies will use my personal information for things that I didn’t sign up for. It suggests at the end that companies and consumers should try to be collaborate and use communication in order to keep the consumers happy and the companies to not loose business. Overall from the Golumbia introduction and the articles I have read, I definitely get a feeling that Big Data is useful to companies to help make products, services, and other aspects better. I also see that it might upset consumers because companies may use their personal data in ways that they might not agree upon. A miscommunication between a company and consumer could end up with disastrous results like the consumers could just stop using that business which would result in the company losing business. The article I used can be found at http://www.informationweek.com/big-data/big-data-analytics/big-datas-bad-manners-spell-trouble/d/d-id/899810.